Generally speaking, paid surveys are exceptionally legitimate. Companies need certain information from their target market in order to help them improve their products and services, to better reach their target market through advertising, and potentially even for the initial market research for a new product or service. Some companies wouldn't even exist today if it weren't for the various flavors of the paid survey model.
However, just because paid surveys are a legitimate work-from-home opportunity, this does not inherently mean that every paid survey program is legitimate. As an example, in recent years, individuals have received phone calls, letters, or even e-mails about renewing their vehicle's expired warranty. Now, many of these people either had an active warranty for their vehicle, had a vehicle that they would never put a warranty on, or they didn't even have a vehicle to begin with. The thing is, these unsolicited calls and letters are likely scams, and many are reported to be as such. However, this does not mean that all vehicle warranty programs are scams or fraudulent -- it just means that there are good warranties and bad warranties -- it's exactly the same with paid survey programs.
When you consider looking into performing paid surveys online, you probably have the same question that a lot of other people have -- "why do companies pay people for surveys?" Now, the most likely reason why you are even asking this question is because you are trying to feel out whether or not paid surveys are legitimate way to make money online. Bottom line -- paid surveys are a legit 'make money online' opportunity, and quite honestly -- the companies who pay for surveys get a lot more out of it than you actually do.
The reason why some companies choose to pay individuals, like yourself, for input is quite simple -- they use the information they obtain from surveys to improve their products, services, and even their marketing tactics.
If you've been subjected to the hyped-up ad copy and marketing emails of paid survey programs -- you've likely been overwhelmed with facts, figures, and questionable claims about how much you can earn by doing the paid survey thing. Sure, you know that people make money doing online surveys, but how much can you really make?
Unfortunately, there are no set-in-stone answers to this question. While we can absolutely generalize estimated earnings based on averages, your earnings by doing paid surveys could differ; you could make less, or you could make more than average.
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